I've tracked what's happening in gyms, fitness clubs, and wellness since 2008.
I didn't come to fitness research from consulting. I came from the gym floor.
I started as a personal trainer at 24 Hour Fitness while in business school. Also worked at personal training studios, faith-based facilities, and apartment complex gyms.
I saw how different business models actually operate day to day, not just how they look in a pitch deck.
My foundation began at university in the sciences and business, then evolved over 17 years in the field.
I've worked on global market reports covering 70+ countries. Led research at IHRSA, the worldwide trade association for the health club industry. Worked on the research team at Mindbody when wellness tech was hitting its stride.
That combination—practitioner experience, academic rigor, and real-world market intelligence—is what I bring to Datagonist.
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